Over the past two years, social video has become the most popular form of content on social media. What better way to interact and connect with your audience than through video? But social video has its limits. For starters, when social video relies on sound to help tell a story, it becomes inaccessible to people who are deaf or hard of hearing. Through this series, we’ve already covered the power of social video captions for Facebook and YouTube, but what about Instagram. A Beginner’s Guide to Accessible Videos on Portugal Phone number Social Media. Mashable is the site you need to be on if you want to keep up with technology and entertainment. They are immensely creative with their content, and even more creative on their social media. Similar to other social video stunners, Mashable uses a mix of lettering and bold animations to create more dynamic videos for social media.
Why You Should Add Captions to Instagram Videos
Did you know that approximately 71% of American businesses use Instagram. Between 2013 and 2017, commercial use of Instagram grew by 60% and now surpasses Twitter. When Instagram introduced video, it was a game changer for marketers and users. While images tend to get more likes than videos, 25% of Instagram ads are videos. The key with Instagram video is to make it appealing. One way to do this is to add captions. Facebook found that 80% of viewers react negatively to autoplaying videos Portugal Phone number sound. As a result, they activated the mute. Similarly, Instagram videos autoplay with sound off (unless you tap a video to unmute, all subsequent videos will autoplay with sound on). So if your videos rely heavily on sound to engage viewers, you’re likely to get a lot of thumbs up from people who don’t understand your content. Adding subtitles will help save viewers who prefer sound.
5 Instagram Accounts That Make Accessible Captions Correctly
When it comes to captioning on Instagram, these five accounts show how the extra effort of captioning can have positive benefits. Sure, Instagram videos are short, but they’re also permanently on your page. The feedback on adding subtitles will definitely yield huge results. The video has no sound and is spoken in ASL. For someone who does not know ASL, it is difficult to understand the Portugal Phone number content. To prove his point, captions would have helped make this video accessible to everyone. Jessica also adds image and video descriptions to the comments section of her Instagram posts. Since Instagram doesn’t have a feature to add alt text, using the comments section to add descriptions is a great way to make your content more accessible to blind users.