Using Competitive Analysis to Do Differentiated Innovation Switzerland Phone Numbers

Competitive product analysis. As the basic skill Switzerland Phone Numbers of product managers. Is an unavoidable work content for both new product novice and product expert. However. The content of many competitive analysis reports has little readability and value. In many cases. It has become a face-to-face project for leaders. However, And has little value for Switzerland Phone Numbers product planning. Iteration and innovation. After that, Several major mistakes in competitive analysis: I haven’t fully researched the industry. But I have written a lot about industry research without any conclusions. No conclusion: after writing an article on competitive analysis. There is no substantive conclusion. Before the analysis of competitive products. If the target management is not done well. What is analyzed is what. There are too few competing products in the research.

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After that, And some only conduct research and analysis on one or two direct competing products. Without fully understanding the user scenarios and needs of Switzerland Phone Numbers competing products. It is meaningless to compare some interactive experience issues. When the task is over. I will do a competitive analysis instead of continuing to pay Switzerland Phone Numbers attention to it for a long time. In the daily work of product managers. However ,Competitive product analysis is a long-term task. And in some scenarios. It is necessary to follow up competitive product analysis in time. Scenario 1: the boss or himself sees a new feature on a competitor on the same track. Purpose: I need to quickly see what this new function is. Do I need to learn from it? Similarly, Analyze the users. Scenarios. And problems of the new functions.

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However, And make decisions for the boss. Scenario 2: after the  product is launched. It fails to meet expectations (or meets expectations). And analyze the data of competing products or content. Purpose: After that, to analyze whether your product has reached the corresponding level or exceeded the corresponding level. Similarly, What is the difference and what is the good point? Scenario 3: I receive a task and need to create a new product or new function. I need to Switzerland Phone Numbers learn how to do it from competing products. Purpose: which competitor is better and where is it better? How to copy. What to copy? Scenario 4: product planning has reached the ceiling. Research other indirect competing products. And enhance your product knowledge reserve. Purpose: why do other players’ products do this. And what is the meaning behind it?

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