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Think of any commercials that you find entertaining. I have an obsession with just about every Budweiser Clydesdale or Puppy commercial. Why? Because I love animals and they pull the strings in my heart. Czech Republic Phone Number. They introduce viewers to the full range of emotions, from sadness to fear to happiness. Now I don’t even like Budweiser (we all know Bud makes less than below average beer) but we feel a strong affiliation with the brand because they make these awesome, emotionally charged ads . Czech Republic Phone Number. Budweiser does not sell beer. They sell the connotations you have with beer. It’s not just

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TV commercials that use emotions. Emotional ads feature prominently in all other forms of advertising – from billboards to Czech Republic Phone Number radio and even digital marketing – like content marketing and social media. But somehow, PPC missed the boat! Emotional Ads Car Insurance SERP I recently  googled “car insurance” and came up with the ads above. These ads were horrible. They all said the same thing. Bad credit accepted. No money. Call today. Google gives advertisers the same old tips and best practices for creating advertising content: include prices, offer a promotion, use a call to action.

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If we all do the same thing, our ads will all reflect. No one stands out! So forget the generic ads – let’s create emotionally charged ads that will make your users click! Helen’s foolproof process for creating emotional ads Here are the steps I follow to write high-performing emotional. Czech Republic Phone Number.  ads for my clients: Step 1 – Who is your customer? Is she a working mother? A hippie yoga kale eater? A high society trust fund baby? Step 2 – What personality do you want to adopt in relation. .  to your target market? Bearer of bad news? Hero/villain dynamic? The comedian? The good friend? Step 3

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