How Do the French Use Social Networks Social Networks Become

Every year, social networks become more important in the lives of consumers. In order for companies to reach more Internet users in their digital marketing strategy, it is important for them to know how the French use social networks. Your digital strategy agency can help you Iceland Phoneb number set up a social media strategy. What are the most used social networks? According to figures from March 2019, Facebook is the most used social network in France, but also in the world, with its 35 million active users. In the top 8 of the most used social networks, we then find YouTube and its 19 million French users. For what follows the online video giant, Instagram is the 3rd most used social network.

What Are the Most Used Social Networks According to Figures

The French are more and more dependent on social networks. This is due to the proliferation of screens which has an impact on their use. 50.4% of French people connect to a social network every day. According to 2017 figures, 15-24-year-olds spend almost half of their daily internet time (1h38) on social platforms. Among Internet users, 36% of them follow at least one brand on social networks. 29% of consumers have already shared content about a brand, product, or service on social networks. Contrary to Iceland Phone number what one might think, it is Internet users aged 30 to 44 who share the most, with 41% compared to only 34% of 18 to 29-year-olds. People who visit brand pages have expectations about what they want to see when following a brand on social media.

The Top 3 Categories of the Most Followed Brands Are as Follows

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There are 3 categories in which internet users buy. Most of the products or services offered that are highlighted by influencers. In these categories we can find: promoting services or products. Influencers can improve a company’s sales. However, it must be taken into account that internet users are not interested in all sectors of activity. This method cannot, therefore, increase the sales of all Iceland Phoneb number brands. Consumers and advertising when it comes to social media advertising. 14% of consumers click on it often. Of these internet users, 30% have already purchased the product or service. After clicking on the ad, including 2% who did so immediately. After clicking and 28% in the following days or weeks.

 

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