contact name: Lauren Schroeder
contact job function details: staff
contact job function:
contact job title: Head of Staff
contact job seniority: head
contact person city:
contact person state:
contact person country: United States
contact person zip code:
business name: Parsec
business domain: parsec.media
business facebook URL: https://www.facebook.com/parsecmedia/
business linkedin: http://www.linkedin.com/company/7600654
business twitter: https://twitter.com/ParsecMedia
business website: http://www.parsec.media
business angellist: http://angel.co/parsecmedia
business found year: 2014
business city: New York
business zip code:
business state: New York
business country: United States
business language: English
business employee: 35
kevin silverman svp director healthcare innovation
business category: internet
business specialty: mobile advertising, programmatic, timebased advertising, internet
business technology: amazon_cloudfront,route_53,gmail,google_apps,facebook_widget,facebook_login,google_maps,google_analytics,typekit,wufoo,google_font_api,facebook_web_custom_audiences,workable,mobile_friendly,appnexus
business description: Parsec sells media on a cost per second basis. We deliver the attention required to build strong brands without any of the risks associated with traditional media metrics. Parsec is the first platform for buying advertising on a cost per second basis. Ads are placed across a network of premium publishers and brands are only charged for the amount of time that consumers choose to spend with their ads. Time based buying is a more efficient proxy for attention, and thus branding vehicle, than other metrics used to buy media like CPM or CPA.