Title-3:Social Video and Changing Trends in Video Accessibility

Whether you’re a university, small business, restaurant, or big brand, you’re probably using social video to some extent. Thanks to social media, social video is now a resource that businesses. Organizations and individuals can leverage to better communicate with their followers. But while social media is a free resource that anyone can download, not everyone can access it. And in terms Lebanon Phone number of video accessibility, social video is often inaccessible to hearing impaired viewers or visually impaired viewers. General trends show that social video is on the rise, but is video accessibility growing with it. Rise of social video Advertisers, influencers, marketers, speakers, teachers, and just about everyone use video to tell their story. Whether it’s live or pre-recorded video, social media has paved the way for a video revolution. The truth is that if a picture is worth a thousand words, video is priceless.

Social Video and Accessibility So Start Educating Your Peers

Is social video accessible While social media makes it easy to upload videos, they don’t make it easy to make that video available. Most social media platforms do not allow users to post captions or audio descriptions on videos. Also, most social media platforms are not very accessible. This poses a problem when it comes to the accessibility of the video. There are over 48 million Americans who Lebanon Phone number have some degree of hearing loss and 23.7 million who have some degree of vision loss. To ignore the accessibility of video is to isolate a large part of the population. While social media platforms don’t make it easy to add captions and descriptions to video, it’s certainly possible to do so – it just takes some extra effort. 71% of people with disabilities leave a website immediately if it is not accessible.

How to Increase Accessibility on Social Networks and Social Video

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So how to increase accessibility on social networks? The first step is to start educating your colleagues and staff on what video accessibility is. Only a third of people who know accessibility laws have a significant influence on the decision to caption. Sometimes the best way to reach and educate decision makers on the importance of accessibility is to start at the bottom. Once everyone is on the same page and understands why accessibility matters, you can start integrating video accessibility practices Lebanon Phone number like captioning, into your workflow. Look for caption and description providers who try to make the process of making videos easier for you. Some caption providers offer integrations to automatically post captions to YouTube and Facebook. Integrations can save you a lot of time. Next, as social media users, we need to let.

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