Businesses are constantly looking for new ways to get closer to their customers. Luckily, digital marketing continues to develop and, therefore, to offer new possibilities to consolidate their strategy against competitors. If you want advice on your digital strategy, your digital India Phone number strategy agency is there for you. Social messaging apps to develop conversations Social networks are very important in digital marketing. Recently, it is the social messaging applications that are settling and making a place for themselves in the strategy. Some applications, such as WhatsApp and Messenger, stand out against the social media giants with 1.2 billion monthly users.
56% Would Rather Message a Business Than Call Their Homes
These applications allow companies to be in direct contact with their customers, who like to be able to easily connect with them. As proof, according to a study that Facebook conducted on a sample of 12,500 consumers, in the respondents: Over 50% prefer to buy a product from a company they can send a message to. 56% would rather message a business than call. 61% prefer to receive India Phone number personalized messages from the brand. Companies use this method to improve their customer service by integrating a chatbot. Artificial intelligence – also known as IA – has been around for several years now. It is increasingly present in the lives of consumers, especially since the marketing of Google Assistant and Alexa from Amazon, personal assistants that are found in their homes.
This Technology Should Improve Companies’ Customer Service
Videos for more visibility This year, video will be the trend to take into account in a digital marketing strategy. Internet users want to see more videos, so companies must adapt to new consumption methods . The use of this format continues to increase. The Forbes site India Phone number has noted some statistics on this subject: According to figures from YouTube, video consumption doubles every year . 64% of consumers are more likely to buy.