Adding a location to the hashtag of Stories increases the discoverability of people who are checking that particular location. Instagram Stories are great for showing viewers more information about your product or service. Let people know how they can benefit from purchasing your product or service. Viewers are more excited to see your products, increasing their interest in your brand. Tip 5: Celebrate company milestones Of course, business owners are proud to look back and see how far they have come. Bring back memories of the challenges you faced when you first started and how your business has grown since then.
Use interviews and other strategies to inform your audience of these exciting events and milestones on the page. Do you have company milestones? You can highlight a video interviewing your employees about their best company memories. A good example is how Hotmail Email List Southwest Airlines created a video on Instagram Stories about the retirement of their 737-500 aircraft and interviews with employees highlighting events at the company. How Instagram Stories Can Benefit Your Instagram Engagement While some may be skeptical that these stories will only last for a short period of time, this is actually beneficial in many ways.
You don’t have to keep a lot of photo albums organized. Because your stories have contextual value, your profile becomes a portfolio that showcases your best content. This type of content is also relevant for businesses as it can humanize and provide transparency to your business. Therefore, you can communicate more deeply with your target audience. Your stories will appear in the top feeds of users who follow you, not regular articles, which must compete for the top spot. Every time a story is added, your followers will be alerted with a colored ring to indicate that a new story has been published.