Identify your target audience The first step in an Instagram marketing strategy.Or indeed any marketing strategy) should be. Understanding the audience you wish to target. When you’re just posting for fun, it doesn’t really matter. If you’re segmenting specific Portugal Phone Number List people of interest. However, when you use Instagram for your brand, you need to know exactly who to speak to through your Instagram content. why? Well, if you have a solid understanding of your audience’s demographics, interests, and values, this will help you develop a content strategy that will resonate with them while appealing to your own unique brand.
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If you already have some ideal customer profiles for your marketing efforts, you can easily apply them to Instagram. But if not, you’ll need to take the time to sit down and think carefully about your target customers—everything from basic demographics Portugal Phone Number List to their goals and challenges. Note that Instagram does have a slightly younger audience (25.2% of its users are between the ages of 25 and 34), making it a great channel for communicating with this age group. But don’t let that limit you. Instead, think about who you most want to target in your post, and go from there. Related: Our Complete Guide to Marketing on Instagram is an in
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-depth look at understanding your audience. How to Use Instagram for Business – Sked Social Step Two: Set Instagram Goals Before falling into the hollow of all the seemingly perfect Instagram business ideas, it’s wise to focus by setting some Portugal Phone Number List oals. Start by asking yourself a simple question: What do you want to accomplish with your brand’s Instagram account? As with any social network, it’s easy to grasp the metrics and just focus on growing your follower count. However, at that point it’s important to take a step back and remind yourself of your own final game (which may not involve a large but totally disengaged following). Many goals can be achieved with Instagram, including: