Forbes said it: video marketing is the future of content marketing. Brands using video have seen 200-300% more clicks in email marketing, 80% more conversions on landing pages, and a 54% increase in brand awareness. Video attracts two to three times more monthly visitors. It’s clear that video is a powerful medium for marketers. But do consumers really love video People want video. According Latvia Phone number to HubSpot, 54% of consumers want to see videos from brands they support. Video is all about engaging your audience. Compared to text or images, consumers report that video content is more memorable. 78% of people watch videos online every week. On social media platforms, there has been a substantial increase in the amount of video content people are posting. In fact, more video content is uploaded to the web in 1 month than television has created in 3 decades. According to Forrester. 80% of people who use subtitles are neither deaf nor hard of hearing.
Why Making Your Videos Accessible Is Important Video Marketing
The challenge with video marketing is that you never really know who is watching your videos. In the digital world, sensory and motor disabilities are invisible to the content creator. We can get analytics on location, device type, and relative age, but we can’t tell if a person is deaf or blind. Alternatively, people with motor and sensory disabilities know whether the content is accessible or not. As a result, they are alienated when the video is not accessible to them. People want video, including people with Latvia Phone number disabilities . The video is fun and engaging; It helps to capture a message differently. It can stir up emotions, lead to actions, and build trust. When you don’t make your videos accessible, it stops a lot of people from connecting with your brand. Most brands don’t put effort into making their videos accessible, so they miss out on potential conversions, shares, and likes.
Video Accessibility and Engagement How to Make Video Accessible
According to Hubspot research, branded video content was the most me morable type of content produced by businesses. Video is great for engaging a viewer with fast-paced, rich content, but you can really improve the viewer experience by making it more accessible. See, captions improve brand recall, verbal memory, and behavioral intent. The chart shows the type of content people find most memorable. 43% say branded videos, 36% say branded photo content, 18% say branded written content, and 3% say Latvia Phone number audio content. Captions and Memory Captions improve brand recall, verbal memory, and behavioral intent. People also remember information better when they see and hear it. Captions can help reiterate your message. 80% of people who use subtitles are neither deaf nor hard of hearing. Subtitles really enhance the viewer’s experience.