Small words, big impact: UX writing in B2B online marketing
UX writing in B2B online marketingis not a new phenomenon Nevertheless, it is not nearly as common as UX design […]
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Marketing Automation: Automated Processes and B2B Campaigns
It’s high time to improve the collaboration between sales and marketing and to use the potential of customer data and
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Online marketplaces: Opportunity for new and old B2B customers
B2B e-commerce is not just limit to I or your own online shop. So-call B2B marketplac offer compani many opportuniti.
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Ethische Aspekte & soziale Verantwortung im B2B Online-Marketing
Economic aspects play a fundamental role in society. Therefore, values and morals should not be ignored here Fairness and transparency
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The process: Everything starts with the Ideal Customer Profile
After the ABM approach has been determin. A the actual ABM procs begins with defining the most promising accounts and
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How can they help increase quality leads?
As many of you already know, there are many terms in the field of digital marketing. We could even put
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5 Strategies to nurture your leads
For any business owner, it’s a sign that even the most potential leads never turn into customers. However, if you
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Do you think the quality of the content has improved?
The quality of the content that the influencers create is good. I see a difference with the new profiles who
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How have your campaigns on Instagram evolved over time?
As TikTok started to grow, Instagram started to focus on more dynamic content like Reels and Stories. What’s also changed
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Interview with Cristina García, Native Talents Campaign Manager
In a recent interview with Kolsquare, Cristina García, Campaign Manager at Spanish influencer marketing agency Native Talents, discussed the challenges
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Clear guidelines and creative freedom at the same time
You are looking for faces for your brand, but what is so great about influencer marketing? That’s right, influencers not
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IRM Tip Find the right KOL
This leads us to the five Kolsquare tips for optimizing your IRM, which we will now look at in more detail. But