TikTok regiert die (Social-Media) Welt: Auch im B2B?
Among the typical and now “classic” social media channels, TikTok has become indispensable. With its 800 million users worldwide, TikTok […]
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February 2025
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UX-Writing and the right tone: guarantees of success for good corporate language
The key point is that the corporate language can have a completely different effect with just a few small text
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Small words, big impact: UX writing in B2B online marketing
UX writing in B2B online marketingis not a new phenomenon Nevertheless, it is not nearly as common as UX design
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Responsibility and Sustainability in B2B Companies
Sustainability is one of the most important key factors for the success of B2B companies today. According to a study
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Online marketplaces: Opportunity for new and old B2B customers
B2B e-commerce is not just limit to I or your own online shop. So-call B2B marketplac offer compani many opportuniti.
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Marketing Automation: Automated Processes and B2B Campaigns
It’s high time to improve the collaboration between sales and marketing and to use the potential of customer data and
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Ethische Aspekte & soziale Verantwortung im B2B Online-Marketing
Economic aspects play a fundamental role in society. Therefore, values and morals should not be ignored here Fairness and transparency
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The process: Everything starts with the Ideal Customer Profile
After the ABM approach has been determin. A the actual ABM procs begins with defining the most promising accounts and
lead generation
How can they help increase quality leads?
As many of you already know, there are many terms in the field of digital marketing. We could even put
lead generation
5 Strategies to nurture your leads
For any business owner, it’s a sign that even the most potential leads never turn into customers. However, if you
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Do you think the quality of the content has improved?
The quality of the content that the influencers create is good. I see a difference with the new profiles who
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How have your campaigns on Instagram evolved over time?
As TikTok started to grow, Instagram started to focus on more dynamic content like Reels and Stories. What’s also changed